Marketing Basics for Medical Practice Owners: Market Your Health Practice​

This one-day skill-building participant-centered workshop is designed to help health practice owners learn that promoting their business is necessary and can be accomplished by developing and implementing marketing strategies appropriate to their customers, the type of practice they own, and the products/services they have to offer. Participants: define the difference between marketing and advertising; explain why it is always important to promote their health practice; describe different marketing strategies; and assess which marketing strategies would be most effective for their health practice and their customers.