LEAD THE VISION!
Let Your Managers Lead the Execution!

We help SaaS founders turn middle managers into confident decision-makers who deliver results, boost team morale, and retain top clients — so you can focus on scaling your business instead of firefighting daily challenges.

What Laurel and Associates, Ltd. Does for SaaS Founders

We transform technical leaders into effective managers who deliver consistent results. Our focus is clear: helping your engineering managers build teams that ship quality products on time, every time.

Core Problems We Solve:

  1. Engineering Leadership Gaps
    • Convert exceptional engineers into confident managers
    • Build structured delegation and accountability systems
    • Develop clear communication channels between technical and business teams
    • Establish metrics-driven performance management
  2. Project Delivery Excellence
    • Create repeatable processes for on-time delivery
    • Implement effective sprint planning and velocity tracking
    • Reduce costly rework cycles
    • Establish clear handoffs between teams
  3. Revenue Protection
    • Eliminate implementation delays that postpone revenue recognition
    • Reduce technical debt from rushed deliverables
    • Prevent customer churn from missed commitments
    • Protect margins by minimizing emergency fixes

Our Approach:

We view management as a system that can be optimized, measured, and scaled—just like your code. Our methodology focuses on:

  1. Measurement
    • Map current revenue leakage points
    • Track team velocity and delivery predictability
    • Monitor rework percentage and root causes
      Measure manager effectiveness through clear KPIs
  2. Process Optimization
    • Standardize planning and estimation
    • Create clear accountability frameworks
    • Implement effective sprint management
    • Build scalable documentation practices
  3. Leadership Development
    • Transform technical expertise into management skills
    • Build confident decision-making abilities
    • Develop strategic resource allocation
    • Create effective feedback loops

Results You Can Expect:

  • 30-40% reduction in missed deadlines

  • 25-35% decrease in rework hours

  • 40-50% improvement in sprint predictability

  • 60% faster onboarding for new engineering managers

Our structured approach consistently delivers measurable improvements across key metrics, with management confidence growing steadily as new systems and skills take hold.

Ready to build engineering managers who deliver? Contact us to discuss your specific challenges and how we can help your technical leaders succeed.

Capability Statement

Laurel and Associates, Ltd. is a certified woman-owned small business that builds and strengthens managerial, employee, and trainers’ skills through the design and delivery of skill-building participatory classroom and virtual training on a national and international basis.

Assessment for New Managers and Trainers

This two-part assessment is designed for you to evaluate the effectiveness of your new managers and trainers. Join our mailing list to receive a free copy.

Download Your Free Assessment Here

Manager Readiness Checklist

Promoting the wrong person into their first (or bigger) people-manager role is one of the most expensive and painful decisions an organization can make.  Join our mailing list to receive a free copy.

Download Your Free Checklist Here

services

In addition to facilitating train the trainer and management training, Laurel and Associates, Ltd. offers employee development training to maximize employee effectiveness and minimize their stress. Our other services include curriculum design and training audits.

Laurel and Associates, Ltd.’s Management and Team Development programs strengthen your leadership skills in areas like communication, delegation, motivation, and team building. We provide training that equips your managers to lead more effectively, fostering a productive and engaged workforce.

Laurel and Associates, Ltd.’s Management and Team Development programs are being converted into online training programs. We provide training that equips your managers to lead more effectively, by fostering a productive and engaged workforce.

Case Studies

Case Study 1

Introduction:  A state agency sought to develop a more cohesive management team.

Challenge: Preliminary survey results and individual interviews indicated that there was a low level of trust and a lack of open communication both within the team and outside it.

Strategies:  Facilitate a full day in-person retreat with highly interactive skill-building learning activities that enabled the team members to get to know each other better, develop team operating principles, and collaborate in a problem-solving activities.

Results: Participant evaluations indicated a positive response to the retreat. A survey conducted two months after the retreat indicated that the levels of trust and open communication had increased dramatically.

Impact: The team members felt that the management team now fostered a culture of collaboration and cooperation.

Case Study 2

Introduction: An international nonprofit organization needed to help its managers become more comfortable with coaching poor performers.

Challenge:  The managers tended to avoid handling issues of poor performance.

Strategies: Facilitate a full-day in-person workshop with highly interactive skill-building learning activities that enabled the managers to learn how to give coaching feedback to poor performers and then practice their new skills to build a level of confidence.

Results: Participant evaluations indicated a positive response to the workshop. The effectiveness of the program convinced the nonprofit to provide the same skill-building training program to additional managers from around the world. They, also, learned how to give coaching feedback and then practiced their new skills.

Impact: Both groups of managers became more comfortable with coaching poor performers.

The Learning Advantage: From Insight to Impact

The Learning Advantage: From Insight to Impact is your weekly LinkedIn Live spotlight on how smart learning fuels real business results. Join us Tuesdays at 10:00 am CT as we interview movers and shakers in management and learning & development. Each episode delivers actionable strategies, evidence-based design tips, and real-world case studies showing how learning strengthens organizational health, advances sustainability, and drives profitability. Bring your questions, gather practical frameworks you can apply immediately, and turn insight into impact—every Tuesday at 10 am CT, beginning January 6, 2026. Contact Deb Laurel if you would like to be a guest.

Managing Meetings – Beginning the Meeting Week 1:
Meetings can be a huge waste of time if they’re not facilitated well. If you’re a manager, you will be holding and attending lots and lots of meetings. This week you will assess how your most recent meeting (or one that you attended) began, beginning with whether there was a written agenda and the right people were in the meeting. If you are a manager and want to make sure your meeting participants feel their time was well spent, please join us on our LinkedIn Live series titled What Managers Need to Know on November 25th at 10 am CST on YouTube.

Managing Meetings -Managing Participants Week 2:
Meetings are often stalled because the facilitator doesn’t know how to maintain a safe environment that encourages participants to speak up. If you are a manager and you don’t know how to avoid having one or two people dominate the meeting, join us on our LinkedIn Live series What Managers Need to Know on December 2nd at 10 am CST on YouTube.

Managing Meetings – Facilitator Role: Part 1 Week 3:
If you’re facilitating a meeting, it can often be a challenge to keep the group on track and resolve any conflict that occurs between participants. If you are a manager and want to know how to effectively accomplish those desired goals, please join us on our LinkedIn Live series titled What Managers Need to Know on December 9th at 10 am CST on YouTube.

Managing Meetings – Facilitator Role: Part 2 Week 4:
You’re conducting a meeting. How do you maintain participant interest and enthusiasm? How do you move the group toward closure on agenda items so you can end the meeting on time? If you’re a manager and you would like answers to those questions, please join us on our LinkedIn Live series titled What Managers Need to Know on December 16th at 10 am CST  on YouTube.


Managing Meetings – Concluding the Meeting Week 5:
You had a timed agenda for your meeting and the right people involved. You kept everyone engaged by making sure no one dominated the conversation. That’s an important start. But the real question is, did you achieve the meeting objective? If you are a manager who wants to make sure your meeting accomplishes its objective and any decisions made will be implemented- join us on our LinkedIn Live series What Managers Need to Know on December 23rd at 10 am CST on YouTube.

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