Laurel and Associates 2014 Trailblazer Program Booklet Listing (pdf)

Article from InBusiness Magazine (pdf)

InteriorLOGIC, Inc., and Laurel and Associates, Ltd., Recognized with 2014 Governor’s Trailblazer Awards Local Companies Selected to Receive Statewide Women’s Business Award

Deb with Senator Fred Risser and Governor Walker. © 2014 Bruce Fritz Photography.
Deborah with Senator Fred Risser and Governor Walker. © 2014 Bruce Fritz Photography.
Madison, WI (February 27, 2014) – InteriorLOGIC, Inc., and Laurel and Associates, Ltd., two local long-standing woman-owned businesses, have been selected as recipients of the 2014 Wisconsin Governor’s Trailblazer Awards for Women in Business.

The Governor’s Trailblazer Awards honor the rich legacy of women’s business ownership across Wisconsin. Awards will be presented in a ceremony at the State Capitol on April 9, 2014, followed by a Trailblazer Luncheon sponsored by BMO Harris Bank. The 13 companies honored as the 2014 Trailblazer Award recipients represent six Wisconsin counties and a wide range of industries – including non-traditional industries for women.

“The value of these winners is not just in the past accomplishments we celebrate today- it is also in the women their trailblazing example will inform and inspire in the future to follow their own entrepreneurial passions and dreams,” said Mary Jo Baas, Chair, Wisconsin Women’s Council.

InteriorLOGIC, Inc., Robin Stroebel, CEO, and Laurel and Associates, Ltd., Deborah Spring Laurel, President, earned recognition in the Business Pioneer category as Wisconsin businesses that have been majority woman-owned 25-years or more. These business owners started and sustained businesses at a time when there were few resources and role models for women to do so. The awards recognize the substantial contributions women-owned businesses make to Wisconsin’s economy – businesses that have sustained families and anchored communities. These business owners were commended for their leadership and the lasting economic benefits their company brings to the state of Wisconsin.The Governor’s Trailblazer Awards for Women in Business are hosted by the Offices of the Governor, Office of the Lieutenant Governor, and Wisconsin Women’s Council, with sponsorship from BMO Harris Bank, The WIDGET Source, Wisconsin Manufacturers and Commerce (WMC), Wisconsin Women’s Business Certification Program, and Wisconsin Women’s Business Initiative Corporation (WWBIC).For a complete list of award recipients and more information about the award program, visit the Women’s Council web site at

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