“To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful.” Hellmut Walters
Why does a class pay attention to a trainer? The fact that the trainer is most likely standing in front of the room will establish initial authority. However, to maintain the class’s attention requires something more: the trainer must be credible. There are three key components to achieving credibility:
1. Explain the basis for statements and beliefs
There are three common avenues to information: experience, education and research.
Experience is always valuable to a trainer, particularly if the trainer can give real life stories and examples. In this case, those who have done it themselves have immediate … Read the rest