“I’m living so far beyond my income that we may almost be said to be living apart.” e.e. cummings
A depressed economy is very hard on those of us who are solo entrepreneurs. With business slow or nonexistent, our incomes drop to depths we thought we would never see again. It is understandable if we start to burn out. Unfortunately, as we become more worried, depressed and stressed, it is much harder for us to do what we need to do to keep our businesses afloat.
The vicious cycle begins with a lack of income. In response, we begin to define our necessary operating costs more narrowly. However, most solo entrepreneurs must rely on outside expertise and services. Cutting out … Read the rest