Tip #743: Attention Magnetizers

On October 15, 2018, Posted by , In communication, By ,,,, , With Comments Off on Tip #743: Attention Magnetizers

The communicator who can fasten an audience’s focus onto the favorable elements of an argument raises the chance that the argument will go unchallenged by opposing points of view, which get locked out of attention as a consequence.”  Robert Cialdini

According to Cialdini, certain kinds of information combine initial pulling power with staying power. These include what he calls the self-relevant (information about ourselves), the unfinished and the mysterious (both of which magnetize because we need closure).

The Self-Relevant

In considering the self-relevant, he proposes that when recipients get a message that has been tailored specifically for them (by referencing their age, sex or health history) they are more likely to pay attention, find it interesting, take it seriously, … Read the rest