Tip #741: Unity as a Principle of Influence

On October 1, 2018, Posted by , In management and leadership, By ,,,,, , With Comments Off on Tip #741: Unity as a Principle of Influence

“There is a certain type of unity-of identity- that … leads to more acceptance, cooperation, liking, help, trust, and, consequently, assent.” Robert Cialdini

In Robert Cialdini’s book, Influence, he identified six universal principles that generate instant influence:  reciprocation, liking, social proof, authority, scarcity and consistency. If someone does something for us, we naturally want to return the favor (reciprocation). If we like someone, we are more likely to do what they ask (liking). We’ll happily follow what a respected group does or tells us to do (social proof). We are easily influenced by experts or other authority figures (authority). If something is scarce, we perceive it has higher value and want it more (scarcity). And, if we make even … Read the rest