Tip #326: Start With “Why”

On June 7, 2010, Posted by , In learning, By ,,,, , With Comments Off on Tip #326: Start With “Why”

“Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained.” Simon Sinek

I recently watched a TED presentation by Simon Sinek in which he stressed that people are inspired by Why we do what we do rather than by What we do.

He explained this through his concept of the Golden Circle. Imagine three concentric circles:

* The center circle represents Why we do it.
* The middle circle represents How we do it.
* The outermost circle represents What we do.

According to Sinek:

Why is the “single purpose, cause or belief that serves as the unifying, driving and inspiring force … Read the rest