“Success does not consist in never making mistakes but in never making the same one a second time.” George Bernard Shaw
I just attended a three- day marketing seminar conducted by a self-proclaimed curriculum design expert. It was very disappointing to see once again what happens when a trainer ignores the basics and sets learners up to fail.
She made ten glaring mistakes. Here are the first five:
- Never say “no” when a participant asks a question or makes a comment. It immediately becomes a rejection of the person, who will not risk volunteering questions or comments again. Time and again in this class, the trainer would either respond “no” to a question or comment, with and sometimes without further