Tip #744: The Power of Counterarguments

On October 22, 2018, Posted by , In communication, By , With Comments Off on Tip #744: The Power of Counterarguments

“In contests of persuasion, counterarguments are typically more powerful than arguments.” Robert Cialdini

According to Cialdini, the superiority of counterarguments “emerges especially when a counterclaim does more than refute a rival’s claim by showing it to be mistaken or misdirected in the particular instance, but does so instead by showing the rival communicator to be an untrustworthy source of information, generally.

Issuing a counterargument demonstrating that an opponent’s argument is not to be believed because its maker is misinformed on the topic will usually succeed on that singular issue. But  a counterargument that undermines an opponent’s argument by showing him or her to be dishonest in the matter will normally win that battle plus future battles with the opponent.”Read the rest