Tip #631: How Loyalty and Freedom of Choice Can Curb Learning

On July 25, 2016, Posted by , In brain research, By ,,,,,,,, , With Comments Off on Tip #631: How Loyalty and Freedom of Choice Can Curb Learning

“Your thinking depends on your perception, just as your perception depends on the way you think.”   Aniekee Tochukwu Ezekiel

Andrea May has identified ten cognitive biases and we have considered the first six: Confirmation, Anchoring, Curse of Knowledge, the Dunning-Kruger effect, Functional Fixedness and Mere Exposure Effect in previous Tips.

Now we’ll look at the next two cognitive biases and discuss how we can counter their effect through our training design and delivery. The titles and descriptions of the biases are Ms. May’s. The commentary continues to be mine.

  1. Not Invented Here bias: The tendency to discount information, ideas, standards, or products developed outside of a certain group.

I have encountered this bias in regard to case studies. It … Read the rest