“Brainwriting is brainstorming on steroids.” Luciano Passuello
Brainstorming is not as effective as we thought. We discussed “question-storming” as a better alternative in Tip #610. In this Tip, we will come at brainstorming from a different perspective.
Extensive studies of brainstorming teams have found that participants who work in isolation consistently outperform participants who work in group. This is true in terms of both the quantity and the quality of the ideas generated.
There are three major reasons for this.
First, since all of the participants in a brainstorming group cannot talk at once, some ideas don’t get heard. This is called “production blocking.”
Second, some participants may hold back their most original ideas because they fear they may … Read the rest