Tip #516: What Do You Want Your Audience to Do?

On May 5, 2014, Posted by , In presentation, By ,,,,,,, , With Comments Off on Tip #516: What Do You Want Your Audience to Do?

“Every choice you make has an end result.”  Zig Ziglar

I recently reviewed a number of 20-minute videos of trainers in a global organization. I found three major issues. First, there was a heavy reliance on PowerPoint. Second, there was a huge amount of information. Third, it was unclear what the audience was supposed to do with the information.

Let’s look at the issues, one at a time.

When I say that there was a heavy reliance on PowerPoint, this is what I saw:

1.   The slides were filled with text.

2.   The text was too small to see from the back of the room.

3.   The trainers read the slides to the participants.

4.   The PowerPoint slides comprised the … Read the rest